Alex Moss is the Co-Founder of FireCask a digital marketing agency, which also doubles up as a WordPress workshop, Peadig, a mobile first responsive WordPress theme framework and friend of WP Remote.

This accomplished agency also relies on WP Remote to do a lot of the leg work for the sites they managed, and they were kind enough to answer some of our questions.

Tell us about your business, what’s FireCask all about?


We’re a small digital agency based in Manchester, UK. We specialise in online marketing, content production and (of course) WordPress development.


How’s WP Remote adding value to your business?

It’s one of our favourite WordPress Lifehack tools! We don’t need to worry about logging into a lot of WP backends and update – now it’s all seamless within one control panel.

Do you have a WP Remote routine you can share with our readers?

Generally speaking our routine is that the first thing Monday morning at about 10am (though usually before) we go through all client sites and upgrade everything that we can through WP Remote.

We then keep an eye on it throughout the week for larger upgrades. So – for example – when WordPress 3.8 came out we upgraded our sites as soon as we were confident no problems would occur. Because we spend so much of our time in the backend of multiple WordPress sites, we can see updates in the admin bar that we review throughout the week and update either within that site independently or go back to WP Remote to update the plugin/theme on all sites.

Before upgrading we take backups of all sites, and test upgrading. We do take nightly backups for all clients, so for sites that it isn’t mission critical if the database is a few hours old, we just upgrade and rollback if necessary.

If you were to guess how much time WP Remote saves you every month, what would you estimate?

A lot! We have one site that for security reasons we cannot seem to upgrade via WP Remote. Generally that does take 5-10 minutes at a time. Going through our site list it must save probably 12 hours each month. Although each site can take around 5 minutes to update, this really adds up over time. 12 hours a month to us is now used more constructively :)

What WordPress pro tip do you think not enough people know about?

Well from an SEO standpoint we often see themes and plugins developed with PHP’s default redirection method. WordPress handles this better and more securely with wp_redirect(), so we use that instead.

Other than that, always check WordPress’ documentation for a function before writing it! Most common functions are already included within the WordPress core – and we’re always still discovering new ones – for example recently Rhys discovered download_url as a function, which saved a good hour or two of developmental time.

Finally, where can we find/follow you online?

A few places :)




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Alex and his team are a perfect example of how WP Remote helps save users time, by providing an aggregated, clean and simple overview of your all your WordPress sites.