3 Sneaky Ways in Which Agencies Lose Clients

What happens when you realize that a client website is down? 

Chaos, frustration, running around, and disaster management, we suppose?

But while you are doing this ever so often, who is ensuring that you grab that lead? And who is ensuring that a potential client gets the right pitch?

It is frustrating when you have to troubleshoot client websites for days on end. Especially when the issues could have been prevented and you could use the time to grow your business.

So why not automate these problems? 

The three hidden ways in which you are losing valued customers

In nearly a decade of interacting with agencies and WordPress enthusiasts, we have never once come across a business that does not want to optimize their internal processes. And while most people want to get these small issues out of way, the big issues tend to take up priority. 

This is a tale as old as time. Agencies are firefighting disasters so often that they barely find the time to step back and grow. And that’s how you lose clients in these 3 sneaky ways. 

Hacks and security concerns

We don’t have to tell you how frustrating hacks are. Depending on the severity of a hack, it takes hours or even days to find the malware, clean it up, and restore the websites. And while all of this is happening, your customers are losing faith in you. 

Even though hacks are common, and often cannot be entirely avoided, your customers still expect you to secure their website. 

Kristina Romero, who runs Romero Media, would dread any security issues. “Any time we detected a hack, I was like, there goes my week,” she said, as she recalled how tedious malware cleanups can get.

If your security process is not optimized, you won’t detect the hack in time. This could lead to site suspension, SEO rankings plummeting, or Ads accounts being suspended, all of which causes your clients to lose money by the minute—and YOU TO LOSE CLIENTS!

Now if you rely on free security plugins to detect malware on your client websites, use free plugins for cleanups, or do the cleanups manually, there are a number of problems you will face.

  • Missed malware
  • Suspended site
  • Improper cleanup
  • Reinfection within days
  • Google blacklist
  • Missed backdoors
  • Undetected vulnerabilities
  • Brute force attacks

You can deal with this in multiple ways like Kristina tried before she moved on to WP Remote, but the fastest, most efficient, and cost-friendly method is to find a good security plugin.

Failed backups

Now imagine that the hack has caused data loss on your client’s website. What do you turn to?

Usually, a backup can take care of this issue, if you have one. 

But what happens when you try to restore a backup, and you realize that the restore failed due to a bad backup? Or you aren’t even sure which backup to restore because they aren’t organized at all.

You know all too well that when a website goes down, your client does not care whose fault it is. All that matters is that you get it back online and right away.  

The anxiety that comes with failed backups is all too real. Working in constant fear of losing clients due to sites going down is not good for you or your business.

If you are still relying on free backup services or web host backups, expect to face:

  • Backups being stored on website servers and slowing down the website
  • Backups being corrupted
  • Restores not going through
  • Incomplete backup files
  • Deleted database tables 

These issues spell disaster because a failed backup means lost data, increased downtime, and in the worst case, starting from scratch. But you already know that. What you don’t realize is the third gap in your process.

Manual updates 

WordPress releases a major update every 152 days and the themes and plugins are updated even more frequently.

So how much of your time do you think manual updates take up?

It takes about 5-10 minutes to update the WordPress core, and a couple minutes for each theme and plugin. But over 50,000 plugins and 3,500 themes are hosted on WordPress, and a single website may have tens of themes and plugins, all of which need to be updated frequently in order to patch any vulnerabilities.

Also, updates can have development oversights which may break your site or make certain plugins act erratically. 

So there is more to updating WordPress than just clicking on update. You need to test these updates to make sure that they are safe. 

Agency owners struggle with updates because it is a time-consuming process, and if they aren’t handled with care, they can cause massive security and management issues for the websites. It easily takes up several hours to go through this rigmarole. 

Manually checking each website can be excruciating, and all that time you invest in updating all the sites is time that could have been invested in growing your business.

The quickest solutions to your agency struggles

These problems aren’t new and have been bugging agencies for years now. Here is how you can fix these issues—individually, and all at once.

Invest in 360º Security

After cleaning up thousands of websites, we have realized that security is not just about detecting and cleaning malware. It is about offering peace of mind.

You need a security solution that covers all bases because a single vulnerability can infect multiple sites overnight. If you are constantly wondering whether your sites are protected or not, your security solution is not enough for you. 

Anyone handling a WordPress site knows how it feels to be constantly monitoring the sites for signs of malware, and being on the edge. A good security solution is one that takes this edge off. A strong security plugin should have three essential features:

  1. Automated malware scans
  2. Quick and thorough cleanup
  3. Robust firewall to block constant attacks

Investing in a good security plugin would take care of all your security woes. 

Invest in Reliable Backups

It is clear that you need a better backup solution if you are to mitigate the horror of downtime effectively. But what does a reliable backup solution even mean? How do you pick the right one?

Backup solutions may offer a lot of frills, but to identify a reliable one, here are three essential things to look for:

  1. Complete and automated backups
  2. Offsite and secure storage
  3. Easy restorability

If you want to be more thorough, you can look for more features like backup testing, staging, quick backups, and migration. 

Automate updates with a dashboard

The way to successfully handle updates for multiple websites is to do it safely from a single place. Automatically take a backup before you install the update, so you can roll back instantly in case something goes wrong. After the update is done, run a regression test to see if there are any differences before and after. Plus, using a dashboard allows you to handle multiple updates for several websites at once. It will simplify the process and make it faster.

Dashboards are a much better option than manually updating each site or outsourcing the task. 

So what are your options?

You basically have two options in this case. You can either get individual tools and services to manage these issues or you can find one that does all three. 

Invest in three different solutions

While this is a possible workaround, we recommend against taking this route. For one, it is a tedious and expensive undertaking. And secondly, finding tools that are efficient and fit your requirements, is a very time-consuming process that may or may not work out. 

Find one master solution 

What if we told you that not only can you automate your WordPress site-related tasks, but you can also do it all from one dashboard in a secured manner and fast?

An all-in-one tool like WP Remote offers complete security, reliable backups, fast and safe updates, and more. With WP Remote, you can deploy several tasks on hundreds of sites at once. 

You can also set up staging sites for high-value websites, so that you can test any changes or updates before you deploy them. 

You can also easily merge your staging site with the live site so that you don’t have to redo the changes on the live site. An all-inclusive dashboard will save you time, effort, and money that will affect your bottom line in the long run. 

The Best Kept Secret for Web Agencies: WP Remote

Successful web agencies have a few things in common—a great team, a strong focus on client communication, and strong internal processes. 

You can build a great team over time if you have the right culture. You can develop strong client communication too. But building internal processes requires automation that is simple and intuitive.

As an agency owner, you shouldn’t be out firefighting every crisis that comes your way. Your time is way too valuable to not focus on the big picture and drive business in the right direction. You deserve an all-inclusive and intuitive solution like WP Remote.

WP Remote is trusted by top web agencies like WPBuffs, GoWP, SiteCare, and Maintainn—not just because of the features it offers, but because it allows them the time and space to grow their business. 

Instead of investing in several tools for multiple issues, why not invest in one, that will allow you to invest more time in your business? Just drop us a line for a free trial. 

Preeti,

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